How cell phones kill other brands (and commodities)

After reading up  on rural India for the last few months and wondering if entertainment or manoranjan is really what rural India wants or needs, whether they will find value in it and what the real penetration of mobile phones, forget internet is, this article gave me a better insight of why rural India is buying cellphones instead of torches and cycles. It’s about value, cost and the multipurpose-ness of a cell phone. Have to now connect it up to the research so far.

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